Kia ora!
kia ora!
I'm Victor
I'm Victor!
I’m a designer who thrives in the undefined — bringing order to chaos. From learning about user experience behind a Starbucks counter to co-building Latin America’s largest personal trainer platform, my path has always been rooted in solving real problems.
UX/UI Designer, Digital Marketing & AI Specialist creating user-centered, data-informed solutions and optimising end-to-end digital journeys across web, product, and content to elevate customer experience for global brands.
UX/UI Designer, Digital Marketing & AI Specialist creating user-centered, data-informed solutions and optimising end-to-end digital journeys across web, product, and content to elevate customer experience for global brands.
Superpowers
Storytelling
Storytelling
I love creating narratives that make people feel the values and what it's like to be a part of something.
I love creating narratives that make people feel the values and what it's like to be a part of something.
User-focused designer
User-focused designer
As a colourblind designer, I design through a different lens — where accessibility isn’t an add-on, but the foundation.
As a colourblind designer, I design through a different lens — where accessibility isn’t an add-on, but the foundation.
Zero to One
Zero to One
I've started from nothing more times than I can count — no product, no brand, no design system. That "figure it out" muscle is probably my strongest one.
I've started from nothing more times than I can count — no product, no brand, no design system. That "figure it out" muscle is probably my strongest one.
Bridging Cultures
Bridging Cultures
Brazilian-born, New Zealand-based. I've designed for audiences across 30 countries and I work daily with teams in Brazil, Spain, and NZ. Navigating cultural nuance isn't a soft skill for me — it's Tuesday.
Brazilian-born, New Zealand-based. I've designed for audiences across 30 countries and I work daily with teams in Brazil, Spain, and NZ. Navigating cultural nuance isn't a soft skill for me — it's Tuesday.
DAY JOB
DAY JOB
Currently I work as the manager of 9 brands — 7 dental clinics, a dental lab, and an aligner brand. My days swing between designing social media materials, websites using heatmap data, building AI-powered lead triage that actually books patients, and running a paid traffic team across two countries. No layers, no buffer — just me, the problem, and whatever tool gets it solved fastest.
Currently I work as the manager of 9 brands — 7 dental clinics, a dental lab, and an aligner brand. My days swing between designing social media materials, websites using heatmap data, building AI-powered lead triage that actually books patients, and running a paid traffic team across two countries. No layers, no buffer — just me, the problem, and whatever tool gets it solved fastest.
OUT OF OFFICE
OUT OF OFFICE
When I'm not designing, I'm probably mid-match in Overwatch or Marvel Rivals — and yes, I was once Top 10 Worldwide in Just Dance (the competitive spirit doesn't clock out). I boulder with friends, hike whatever trail looks good that weekend, and travel whenever I can to visit people I care about or places I haven't been. I like moving — hands on a wall, feet on a trail, or just somewhere new with good company.
When I'm not designing, I'm probably mid-match in Overwatch or Marvel Rivals — and yes, I was once Top 10 Worldwide in Just Dance (the competitive spirit doesn't clock out). I boulder with friends, hike whatever trail looks good that weekend, and travel whenever I can to visit people I care about or places I haven't been. I like moving — hands on a wall, feet on a trail, or just somewhere new with good company.
Experience
Experience
2024-Now
2024-Now
Naenae Dental & Group Practices
Naenae Dental & Group Practices
Design, AI strategy, paid traffic team
Design, AI strategy, paid traffic team
Lead UX/UI and digital product direction across nine healthcare brands in New Zealand. I design and optimise complex websites and internal workflows, aligning user experience with measurable growth outcomes. My role spans discovery, UX strategy, design systems, performance analysis, and AI-enabled automation, digital marketing strategy — connecting product thinking with business impact
Lead UX/UI and digital product direction across nine healthcare brands in New Zealand. I design and optimise complex websites and internal workflows, aligning user experience with measurable growth outcomes. My role spans discovery, UX strategy, design systems, performance analysis, and AI-enabled automation, digital marketing strategy — connecting product thinking with business impact
2018-2022
2018-2022
MFIT Personal
MFIT Personal
Head of Design
Head of Design
Pioneer team member responsible for end-to-end product design of a SaaS platform that scaled to millions of users across 30+ countries. Led UX research, complex user flow design, and built the product’s design system from scratch. Worked on compliance-driven integrations and scalable architecture, shaping both product experience and long-term system consistency
Pioneer team member responsible for end-to-end product design of a SaaS platform that scaled to millions of users across 30+ countries. Led UX research, complex user flow design, and built the product’s design system from scratch. Worked on compliance-driven integrations and scalable architecture, shaping both product experience and long-term system consistency
2017-2018
2017-2018
Features Design
Features Design
Web Designer and UX Researcher
Web Designer and UX Researcher
Designed user-focused websites and digital products for hospitality and tourism clients. Led UX strategy and responsive design projects aimed at improving usability, conversion, and direct booking performance
Designed user-focused websites and digital products for hospitality and tourism clients. Led UX strategy and responsive design projects aimed at improving usability, conversion, and direct booking performance
Education
Education
2010
2010
Technologist in Data Processing
Technologist in Data Processing
Universidade São Judas
Universidade São Judas
2013
2013
Bachelor of Graphic Design
Bachelor of Graphic Design
Unimonte
Unimonte
2018
2018
Bachelor of Information Systems
Bachelor of Information Systems
Universidade São Judas
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.